What is Marketing?

As a marketing student learning different definitions and referencing has been really important for facing exams but it is also equally important to apply what you learned in your marketing career, The topic of Marketing can be difficult or easy depending on the way you study its theories and 'practice' them.

The term 'Marketing' has many definitions by many world renowned marketers and authors.

Marketing is all about focusing on customers and a marketing oriented organization implements all of their actions according to the needs and wants of their relevant customers. A Marketing oriented organization is also known as 'customer' oriented organization.

Different definitions for 'Marketing' :

Chartered Institute of Marketing defines it as,

'The management process responsible for identifying , anticipating and satisfying customer requirements profitably'

Dr. Philip Kotler defines marketing as,

“The science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the size of the identified market and the profit potential. It pinpoints which segments the company is capable of serving best and it designs and promotes the appropriate products and services.”

"Marketing is the messages and/or actions that cause messages and/or actions."

[Jay Baer]