A prospect is basically a potential customer for a given organization. To be considered as a prospect, a 'Sales Lead' goes through a process of qualification and have to show at least a small amount of interest in doing business with the given company.
A prospect is often confused as a sales lead. So before going any further, what is a sales lead? A sales lead is not yet a prospect and it is simply, unqualified basic contact information.
A sales lead is converted to a 'prospect' once it is qualified as fitting a certain criteria as said above. (fitting the target market, interest level, profitability..etc.)
Sales prospects are considered as a business' greatest asset, a properly qualified sales prospect has a great chance of earning future sales and becoming a long-term customer.
0 comments:
Post a Comment